Multimedia includes any media that isn’t just text. This includes audio, video, slideshow presentations, teleseminars, webinars and more.
Using multiple media results in another way to connect with your potential customers. People like to consume their information in a range of different ways, and by providing your content in various media you give your subscribers a choice of how they wish to interact with you.
Here are some of the most popular multimedia choices and why you should consider adding them to your online marketing strategy.
Audio – Podcasting and Content Downloads
Audio content has really taken off in the age of the iPod, iPhone and Android. More or less, everyone has a portable audio player at this moment.
Having your content in audio format makes it easy for people to listen to while they’re on the move. It’s especially delightful for people who like to learn, but would not like to set time aside to read an e-book.
Alternatively, they like to listen and learn while they’re on the bus, in their car or walking to lunch. Audio makes it simple for them accomplish that.
Video: Allowing them to See the 100 % Pure You
How you appear in video is much closer than in text to the manner in which you appear in real life.
In textual content, people often form images of you that merely aren’t how you actually are. When you’re on video, however, that will make it a lot easier for those to get to know the total you.
This helps shape a connection with your market, which in turn results in more trust, sales, backlinks and partnership options.
Webinars & Online Slideshow Presentations
Another general form of multimedia is webinars and online slideshow presentations.
Again, these can be designed to build trust with your potential customers and offer a different way for them to get the information that you’re presenting.
Another benefit to using these media is that they offer you a stellar opportunity to sell products. Online presentations can build a lot of trust; and if you really offer your product or service at the right time you can generate a whole lot of sales.
Alternative ways to Deliver Multimedia
The most basic way to deliver multimedia is in an online format. Simply encode your audio content in MP3 format or upload your video content to YouTube or Vimeo and make it available online.
A more advanced way of delivering your multimedia would be to charge for it. You can often charge more for video or audio content than written content.
In order to do this, you’ll need to have a fulfillment system of some sort. If you’re small, this could just be you burning and mailing CDs & DVDs in your basement. If your site gets notable traffic, you’ll probably need to start using a fulfillment house.
Using multimedia is one of the best methods to take your blog from regular to beyond ordinary. Let people communicate with you in a variety of different ways.