The Current Payment Model Is Broken

by admin No Comments July 5, 2013

By Srinivas Rao

Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When agencies are paid this way, spending more benefits them. To fix this problem many customers manage based on return on ad spend, but […]

Author information