There’s more to writing a great tagline than being clever. I figured I’d post a few guidelines that will help you write a killer tagline without stressing your brain too much.
First of all, this is not a how-to post, rather it is a bulleted list of items to keep in mind while writing a killer tag. Follow these guidelines and you’ll be well on your way to a working tagline solution.
- Keep it positive (no one likes a negative statement)
- Keep it short
- Try to stay in the 5 syllable range
- Illustrate the benefit
- Don’t allow the consumer/reader to wonder (too much)
- Explain the service provided without being generic (the tag shouldn’t apply to just any company)
- Make it meaningful