Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns

by admin No Comments July 10, 2013

By Matt Ackley In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…

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Source: http://feeds.searchengineland.com/~r/searchengineland/~3/kfappxl59n8/single-keyword-ad-groups-maximizing-mobile-performance-with-enhanced-campaigns-165144

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