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Sending Strong Signals Through Web Design

by Joe Schaefer No Comments August 6, 2010

Your design will, too, help dictate the paths to which people are able to navigate your site.

A positive, working experience on the website will lead to ease-of-use, appeal, brand retention, positive brand awareness, brand spread and repeat visits.

A Definition of web design:

Web design refers, broadly, to the actual layout and the presentation of content as it will appear on the web.

Sending Strong Signals Breeds Success:

  • Look beyond your logo in regards to your brand. Your brand is not your logo alone. The experience on the site is all part of building positive brand awareness and experience. Your website design should illustrate that via the aesthetics, but the design also dictates ease-of-use, a clean and clear message, simplicity and value.
  • Don’t only design around what you value in regards to your product (or message). Your design should convey the values of your audience so that they feel that their time is well-spent.
  • Your site has goals. The entire website should be designed around facilitating those paths to reach the goals.
  • As first impressions count, be sure that the layout and all of its contents are appealing to your specific audience.
  • A careful use of balance can make even small amounts of content have a really big impact.

Strong Signals to be aware of and to consider:

  • Balance is important. This includes balancing text with graphics or implementing other digital assets with each other and/or text in a logical, appealing manner. With too heavy a hand on one or the other, the experience is diminished and your visitor experience can suffer.
  • In line with the above, think quality, not quantity. This can apply to the use of images, text and/or video whether stock or not.
  • Your logo should expertly define what your company does, conveying who you are and what your service or niche is. It should be prominent enough to be highly visible and memorable, but not take away from the message delivery that leads to your goals.
  • A clean and clear interface will both appease and help the visitor. Unintuitive and multiple step processes to find a means to an end will frustrate the user.
  • Any consumable text should be readable (think font size).
  • Your most important calls-to-action or most frequently used interactive (and when I say ‘interactive’ this can mean links to important pages) items should reside above the fold.
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