For some, blogging is simply a means of expression, of getting their thoughts out, and there is very little concern as to whether or not they are making money or whether or not there is a large audience. For others, blogs are a means of building a business and making money to support their lifestyle. For the latter group, blog marketing is extremely important. Without blog marketing, it is virtually impossible to make any money at all. Some of the reasons for blog marketing are as follows:
Building Your Brand
When you go out to purchase a new computer what is it that you look for? How likely are you to purchase a computer from a company you’ve never heard of? There is a reason why companies like Apple and Sony sell more product than their competitors. These companies are household names as they have built up their brand and have become trusted names in electronics. Your goal as a blog owner is to build your brand and become a trusted name in your chosen field. Blog marketing can help in this area.
When building your brand, be sure you’re posting useful information.. While some bloggers like to go by a philosophy of quantity is best, those seeking to build their brand should subscribe to quality over quantity. Although it is important to regularly post to your blog (i.e. once or twice per week or more if you like), your posts should be well-written, informative, and reliable. The more people trust your brand, the more times they will visit, and the more they will recommend your blog to others. You can monitor how well your blog is growing by checking how many daily visits your blog gets.
Blogs are Low-Cost Options
A blog is low cost to set up which makes it very appealing. Most other advertising and monetizing methods in business cost a great deal more money than blogging. The only real money involved in setting up a blog is purchasing the web space, and even that is optional. There are free blog hosting services available. Most professional bloggers will recommend that you purchase your own space so that you have a more professional web address, it is possible to use (or even just start out with) a free service.
The other cost of blogging doesn’t involve money, but rather it involves your time. This is where the real cost of blogging lies. As long as you have the time to dedicate to setting up, maintaining, and updating your blog, you can keep it up and going for fairly cheap to free.
Easy Access to the General Public
A great portion of the world population uses the internet on a regular basis, so by setting up and using a blog, you’re setting yourself up to have access to this entire audience. What other form of business promotion gives you access to such a large audience all at the same time? You’d have to put ads in a number of magazines or newspapers, and billboards across the world to have the same kind of access to the public that blogging gives you.
Whether you’re looking to get the word out on your brand or business, or simply get news and information to your clientele, blogs offer a number of ways to make money. This unique opportunity is one reason why blogs have become so popular. Just like the blog itself, one of the biggest perks about this opportunity is that it costs very little to nothing in order to monetize your blog and benefit from the large scale audience that the internet has to offer. The biggest cost of monetization of a blog is the time you’ll need to put into your blog in order to drive traffic to it.