This is less of a post and more of an aside (having just argued with a major SEO company about press releases and links and SEO value).
So, the story goes: Matt Cutts says not to expect press release links to have an affect on your ranking.
Ok, got it.
But what about brand awareness? What about co-occurrence? What about bloggers and media picking up a story and linking back to a site? <- There are all good things for a website/brand/business. So I wouldn't just discount and discontinue press release distribution. If we've learned anything in the past few years, SEO isn't just rank, meta tags and building links. It's about building a brand's presence. It's about quality content on the many platforms that a brand could possibly be found. No, I don't think your single strategy should be press releases, I get that. But is the value of those links gone? First, here’s a note about Google’s announcement about press releases and links.