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How to Completely Ruin (or Save) Your Website with Redirects

by admin No Comments June 18, 2013

By Cyrus Shepard

Posted by Cyrus Shepard

Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?

When done right, 301 redirects have awesome power to
clean up messy architecture, solve outdated content problems and improve
user experience — all while preserving link equity and your ranking

When done wrong, the results can be disastrous.

In the past year, because Google cracked down hard on low quality links, the potential damage from 301 mistakes increased dramatically. There’s also evidence that Google has slightly changed how they handle non-relevant redirects, which makes …read more


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