Joe Schaefer Image

How Should Marketers React When Google's Search Results Have Dramatic Changes?

by admin No Comments July 5, 2013

By randfish

Reference photo of this week's whiteboard!

Posted by randfish

Late last month, Google made an update to its search algorithm that caused our MozCast to spike to an all-time high of more than 113 degrees. Our work as web marketers can be frustrating when we’re aiming for a continuously moving target. In today’s Whiteboard Friday, Rand covers how we can keep our cool and learn from those changes when they happen.