By Chris Boggs
Google has made billions by providing their visitors what they want. The ads at the top and side of search results are tailored to the queried term, in most cases. These paid (aka sponsored) results most often provide a solution to a problem, which is identified through Google’s intent perception of the query.
But Google isn’t all about its paid ads. They want visitors to benefit from organic results, and Google engineers have spent a lot of time over the past few years evolving the searchers’ user experience by promoting “Universal” search results. Today, I’d like to write specifically about the …read more