Search Engine Results For argument’s sake, let’s take into account the top 3 search engines (Google, Yahoo! And Bing). These search engines take into account a search query and through their own proprietary ‘formulas’ (called algorithms), they return results that are presented...
The basics of how people get to a website: Direct: People directly type your URL into their browser Links (referrals): People ‘click’ on a link within a website that points to another Search: People search (on a search engine) using key words or phases and navigate from a ranked list of choices
…you didn’t create a second-rate product… You didn’t allow shoddy building of your brick and mortar business. The same precise care should go into building, or developing your website. Think about it. Before your website is ‘live’ and working on the Internet, it’s...
Copywriting is a very specialized form of writing, and in order for you to create compelling copy, you need to learn specific skills including:
Content for this discussion refers to text and on-page digital assets that deliver a message, information, calls-to-action while collectively making up the ‘consumable’ portion of your site. Content is also that which when working in tandem with design, development and optimization will direct...