Blog

Introduction to Google+ for Business

Google+ for Business: Intro Launched in June 2011, Google+ is a new social network that is attracting some serious attention of marketers. In just a few months, the platform has amassed 40 million+ users, nearly one third of LinkedIn’s 135 million membership base. Despite this impressive growth,

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Working with Imagemakers, Inc.

Just wrapped up a small project with the amazing team at Imagemakers, Inc., located in Wamego, Kansas. I had met Dan Holmgren years ago and when he recently reached out to me, I was happy to jump onboard with a small project with them. Hopefully this is

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How to Reinvent Your Blog and Attract More Readers

I’m sure when you set out to blog to the world that you didn’t have failure in mind. It’s pretty bold of me to assume that you’re failing so I apologize in advance, but I’ve come across way too many ‘out of the box’ solutions and too

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Getting Started With Google+ Pages: Basics

Oh social media, will you ever cease to amaze us? Or at the very least cease to keep creating new platforms? Probably not on the second question, but eventually, we’ll have certain platforms for certain types of content; and until those definitions are more clear, we have

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Why Do I Need Search Engine Optimization (SEO)?

Glad you asked. Really. I’m sure as you’ve read more and talked more about your presence online you’ve come across more talk about search engine results and the need to be found easily and quickly. I’m also sure that search engine optimization is quickly becoming more than

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Why SEO Goes Beyond Search Results

Some time ago I overheard some say that “SEO won’t sell a shitty product.” And I’ve found time and time again that to be true. It’s especially true when it’s quite simple (but not easy) in theory to get a site to be well optimized and to

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Distilled’s SearchLove 2011 SEO Conference

I wanted to post this a means for my clients to see what kind of trainings I go through, but also as a means for my followers (and I guess my clients) to realize the massive value that trainings like these offer. For example, if you’re a

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Drug-Dealing Model of Online Business by Jason Fried

I’ll pretty much listen to whatever Jason Fried has to say because (a) he makes it sound like I should listen and (b) it just makes sense. So this video is important because it explores the model of giving something (content) for free when trying to sell

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Now Launching: joeschaefer.me

This one is a personal site, but a WordPress template customization nonetheless. So, without further adieu, I’m now launching a personal blog for myself: joeschaefer.me.

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Client Vendor Relationship [Video]

I’m not posting this to be a jerk. Not at all. I’m posting this for two reasons: (1) I like it (2) There’s a lot of truth here. And if I had to a third reason, it would have to illustrate how difficult it can be for

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