Be Human: Takeaways from #Demand13

by admin No Comments June 27, 2013

By Janae DeRusso

Your customers are people. You know that, right? Do your brand’s marketing efforts show that you know they are? At this year’s Demand Success conference hosted by Vocus, Lisa Gerber led off her session “The New SEO of Content Marketing” with a story about her ailing dog Jackson and her need to find him medical help. She found the answers she needed online, thanks to a search that led to the Seattle Post-Intelligencer story “An ailing pup’s owner goes the distance to get help.” Published in 2003, the story identified…

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